DELIVERABLES
  • Logo & branding
BUDGET vs QUALITY

Platinum

SCOPE

1-3 weeks

The problem: LibertySoil is a platform that connects people around the world to make education better. The problem: a large idea has to fit into a small mark that works on a screen, a flyer and a profile picture.

The fix: We designed the logo and the brand identity in one to three weeks. The sheet below walks through the result.

Role
Logo and branding
Scope
1-3 weeks
Team
Ivan and Alla

Nonprofit Logo Design for an Education Platform

A logo for an education platform has to carry people, learning and the whole world without a sentence of explanation. That is a lot to ask of a mark that will often be shown at the size of a thumbnail.

What We Check in a Nonprofit Logo

We keep nonprofit marks simple, because they get printed small, shown on a phone and cut down to one color on a flyer. Before we hand a logo over we look at it at thumbnail size, in one color and on a dark background.

What We Cannot Show

This was a short project, and we do not have traffic or donation figures to share. The logo sheet below is the deliverable.

Tips From This Project

  • Keep the mark simple enough to survive a thumbnail.
  • Test the logo in one color before you approve it.
  • Check it on a dark background as well as a light one.
  • Keep the name readable next to the mark.
  • Ask for the source files so the next designer can continue.

Logo Design

Liberty Soil: Nonprofit Logo Design design screen

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