CLIENT
wellinghamfinancial.com
DELIVERABLES
  • UX / UI design
  • Logo & branding
  • Responsive web design
  • Graphic design
  • Frontend coding
BUDGET vs QUALITY

Gold

SCOPE

1-3 weeks

The problem: Wellingham Financial offers payment plans for patients who face out-of-pocket medical expenses. The problem: a patient finance company has to look calm and trustworthy at the moment someone is worried about a bill.

The fix: We designed the logo and the brochure, and the UX/UI and the responsive website with front-end coding, in one to three weeks.

Role
Logo, branding, UX/UI, front-end coding
Scope
1-3 weeks
Team
Ivan and Alla

Healthcare Branding for a Payment Plan Company

Money and health are two of the most sensitive subjects a person meets in a day. A logo and a brochure for a payment plan company should reduce worry, not add to it, so we kept the identity clean and the colors calm.

Logo, Brochure and Website as One Identity

The logo comes first, because everything else borrows from it. The brochure uses the same identity, and so does the responsive website, so a printed page and a screen look like the same company.

What We Cannot Show

We do not have patient or conversion numbers for this project. The logo and the brochure below are the work we delivered. If you need a similar identity, our process page shows how a project like this runs.

Tips From This Project

  • Design the logo first and let the brochure and the website borrow from it.
  • Keep the palette calm for anything that touches health and money.
  • Check the brochure in print, not only on a screen.
  • Write the plan terms in plain words next to the logo.

Logo Design

Wellingham Financial: Healthcare Branding design screen

Wellingham Financial: Healthcare Branding design screen

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