6 months+
CLIENT
DELIVERABLES
- UX / UI design
- Marketing strategy
- Marketing research
- Email automation
- Email templates
BUDGET vs QUALITY
- Platinum
- Personal Investments
SCOPE
The problem: SpaceEngine.org needed marketing that someone had actually measured. We started from research and made a few discoveries, and the numbers below show what changed.
The fix: We ran the marketing research, wrote the marketing strategy and set up email automation with newsletter templates. The bounce rate fell from 68% to 3%.
- Client
- SpaceEngine.org
- Work split
- 33% UX/UI, 44% marketing, 23% email
- Scope
- 6 months+
- Delivered
- Research, strategy, email automation, templates
Indie Game Marketing Research Done Right
SpaceEngine is a realistic virtual universe you explore on your computer. Our part in the project was user interface design, user experience and marketing automation. We started with the research, because the discoveries decide what gets designed and what gets sent.
Email Automation and Newsletter Templates
Email was 23% of our work on this project, next to 33% UX/UI design and 44% marketing. We built the automation and the newsletter templates.
The Bounce Rate Result
The bounce rate went from 68% to 3%. These are the before and after figures from the project report.
The interface work for the same client, with the splash screen and the main menu, is in the game UI design case study.
Tips From This Project
- Do the research before the redesign. The discoveries decide the design.
- Put email automation in the plan from the start.
- Report the KPI before and after in one place.
- Template the newsletter so every send looks like the last one.
UX / UI Design
Marketing
Email / Newsletters
Marketing Research
Done Right
SpaceEngine is a realistic virtual Universe you can explore on your computer. You can travel from star to star, from galaxy to galaxy, landing on any planet, moon, or asteroid with the ability to explore its alien landscape.
Our part in this project was the delivery of the highest industry standards of user interface design, user experience, and marketing automation. We started from research and made a few discoveries:
Bounce rate (before)
68
Bounce rate (after)
3
The Difference
Huge KPI Improvements
What They Say
Read Next
- SpaceEngine: game UI design The menu and the splash screen.
- Digital Spotlight: infographic design About 40 responsive cards.
- Price calculator See what a project like this costs.
Chat With Us
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On busy days – 24-48 hours
To schedule the work, start an hourly contract on Upwork
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