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Before You Hire Us: Four Questions About Budget, Deliverables and Research
1. Which Design Direction: Essential, Premium or a Mix of Both?
Are stock photos, icons and AI images enough, or do you need human-made illustrations, icons, 3D and animations? The calculator below shows what each choice adds.
2. Just Design or Coding as Well?
Is a source file from Figma or Photoshop enough, or do you need HTML, Webflow, Unbounce or Shopify, responsive? We design in Figma and build in Webflow or WordPress.
3. Your Traffic Source and Audience
Send three to five competitor links and the goals of the page. Analytics, heatmaps and recordings help our research.
4. Send the Offer Early
We usually work on two to five projects a week. An early offer lets us reserve the time for you.
Landing Page Design Process: From Mood Board to the Full Page
5. Explain Your “I Like It” and “I Hate It”
We send five to ten screenshots of similar designs, and you highlight what you like and what you do not. It shows what is behind “I need an awesome design”: taste, colors, round corners or flat.
6. A Quick Concept
Within a few hours, a day or two, we send one or two sections of the page, for example the header and a How It Works section, with the typography, layout, colors, buttons and forms solved.
7. Design and Coding
If you like the concept, we agree how to finish the rest of the page. After that it is usually straightforward.
Landing Page Design Cost: Prices and Estimates
Pick a tier or move the slider, then add the extra options you need. It is a rough estimate, and every project can be fitted to a budget.
| Features | Essential | Popular | Premium |
|---|---|---|---|
| Estimated Price | $300 | $750 | $1,500 |
| Marketing AuditCompetitor research, user friction analysis, conversion points. | $100+ | Included | Included |
| Stock GraphicsCurated high-quality stock photos and icons. | Up to 3 | Up to 8 | Up to 15 |
| Custom Graphics & ArtUnique bespoke illustrations and tailored art style. | $150+ | $150+ | 1-3 Custom |
| Page Sections / BlocksStructured narrative blocks from hero to call to action. | 3 Sections | 5 Sections | 7 Sections |
| Extra Sections (+3)Three more sections on top of the included ones. | $150+ | $200+ | $400+ |
| Feedback RoundsReview cycles to align the page with your business goals. | 1 Round | 1-2 Rounds | Up to 3 |
| Professional CopywritingConversion copywriting for every section, written for your audience. | – | – | $1,400+ |
| Motion & Micro-interactionsSubtle animations, scroll effects and micro-interactions. | – | – | $1,800+ |
| Coded PageFully working page on your domain (Webflow or WordPress), tested and ready to launch. | – | – | $2,500+ |
| Brand & Messaging WorkshopA working session on positioning, voice and the one message the page must land. | – | – | $900+ |
| User Research & InterviewsFive customer or user interviews with a short findings report. | – | – | $1,500+ |
| Competitor & Conversion TeardownTen competitors torn down: offers, structure, proof, friction. | – | – | $800+ |
| 3D Hero VisualsThree high-resolution 3D hero visuals or product renders. | – | – | $2,400+ |
| Interactive 3D SceneA live interactive 3D scene in the hero, built to run fast on phones. | – | – | $2,500+ |
| Multi-scene 3D & PhysicsSeveral connected 3D scenes with physics, custom shaders and a scroll-driven camera. Typically 4 to 6 weeks of work. | – | – | $8,000+ |
| Custom 3D Experience (full build)A complete bespoke 3D page, the kind of build you see on alive.ninja: art direction, modelling, animation, performance tuning. Typically 2 to 3 months. | – | – | $16,000+ |
| A/B Test VariantsThree alternative hero sections designed for A/B testing. | – | – | $1,200+ |
| Analytics & Heatmaps SetupAnalytics events, heatmaps and recordings set up before launch. | – | – | $700+ |
| PageSpeed 95+ TuningImage and script tuning for a green PageSpeed score. | – | – | $800+ |
| Extra Language (each)One extra language: translation layout check and RTL or long-text fixes. | – | – | $600+ |
| Post-launch OptimizationTwo months of weekly data review and page improvements after launch. | – | – | $2,400+ |
| Technical SEO & Schema MarkupTechnical audit, structured data, meta tags and sitemap so the page can rank. | – | – | $2,500+ |
| Support Retainer (3 months)Three months of priority fixes, small edits and advice after launch. | – | – | $2,100+ |
| Total Estimated | $300 | $750 | $1,500 |
| Features | Essential | Popular | Premium |
|---|---|---|---|
| Estimated Price | $400 | $1,000 | $2,000 |
| Product Logic & FlowsApp navigation plan and intuitive screen flow. | Core Screens | Included | Included |
| Screen Interface DesignModern screens tailored for iOS and Android. | Up to 5 Screens | Up to 12 Screens | 20+ Screens |
| Custom App AssetsUnique iconography and onboarding visuals. | $150+ | $200+ | Included |
| Clickable PrototypeInteractive demo to test directly on your smartphone. | $150+ | Included | Included |
| Developer HandoverComplete assets and guides for your programming team. | $150+ | $200+ | Included |
| Feedback RoundsSprint revisions to perfect the app experience. | 1 Round | 1-2 Rounds | Up to 3 |
| Interactive Animated PrototypeFully animated prototype with transitions and gestures, ready for investor demos. | – | – | $3,500+ |
| Design System & Component LibraryReusable components, tokens and states, documented for your developers. | – | – | $4,500+ |
| UX Research & Usability TestingInterviews and moderated tests with real users, plus a findings report. | – | – | $5,000+ |
| Motion & 3D OnboardingAnimated onboarding flow with motion graphics or 3D visuals. | – | – | $6,000+ |
| Accessibility Audit (WCAG)Contrast, tap targets and screen reader checks, with fixes in the design. | – | – | $2,500+ |
| Dark & Light ThemesBoth themes designed and documented for every screen. | – | – | $2,000+ |
| Developer Support (3 months)Design QA and quick answers for your developers during the build. | – | – | $4,500+ |
| Front-end UI ImplementationCoded screens (React Native or Flutter UI layer) built from the approved design. | – | – | $12,000+ |
| Analytics & A/B Test SetupEvent plan, tracking and two tested variants of a key screen. | – | – | $2,500+ |
| App Store Assets & Launch KitScreenshots, icon, store copy and promo visuals for both stores. | – | – | $3,000+ |
| Post-launch Iteration SprintsDesign updates based on real usage data after release. | – | – | $2,500+ |
| Total Estimated | $400 | $1,000 | $2,000 |
| Features | Essential | Popular | Premium |
|---|---|---|---|
| Estimated Price | $700 | $1,500 | $3,000 |
| Sitemap & ArchitectureFull site plan and clear navigation hierarchy. | Up to 3 Pages | Included | Included |
| Multi-Page UI DesignCohesive desktop, tablet, and mobile layouts. | 3-5 Pages | 6-10 Pages | 10+ Pages |
| CMS Setup & CodeWorking website with easy admin editing for text and photos. | $300+ | Included | Included |
| Speed & Technical SEOFast page loading and search engine readiness. | $200+ | $250+ | Included |
| Feedback RoundsRevisions across all website pages and components. | 1 Round | 1-2 Rounds | Up to 3 |
| Custom 3D Hero & Interactive ScenesA bespoke interactive 3D hero and supporting scenes, tuned for performance. | – | – | $7,500+ |
| Scroll Animations & Motion SystemScroll-driven animation and a consistent motion language across the site. | – | – | $4,500+ |
| Technical SEO & Schema MarkupTechnical audit, structured data, redirects and sitemap, built in. | – | – | $3,500+ |
| PageSpeed 95+ EngineeringScript, image and font work to reach green Core Web Vitals on mobile. | – | – | $2,500+ |
| Professional Copywriting (10 pages)Conversion copy for up to ten pages, written for your audience. | – | – | $5,000+ |
| Multi-language (3 languages)Three language versions with proper hreflang and switcher. | – | – | $3,500+ |
| Conversion Research & A/B TestsHeatmaps, user recordings and tested page variants. | – | – | $4,000+ |
| Custom CMS BuildA tailored admin so your team edits content without a developer. | – | – | $6,000+ |
| E-commerce IntegrationCatalogue, cart and payments set up and styled to match. | – | – | $5,000+ |
| Accessibility Audit (WCAG)Full check and fixes against WCAG 2.2 AA. | – | – | $2,500+ |
| Post-launch Care (3 months)Updates, monitoring and fixes after the launch. | – | – | $3,000+ |
| Total Estimated | $700 | $1,500 | $3,000 |
| Features | Essential | Popular | Premium |
|---|---|---|---|
| Estimated Price | $250 | $600 | $1,200 |
| Brand Strategy & ResearchMarket positioning and visual moodboard directions. | Core Direction | Included | Included |
| Logo Design ConceptsDistinct logo concepts tailored to your niche. | 2 Concepts | 3-4 Concepts | 5+ Concepts |
| Colors & TypographyBalanced fonts and color palette for digital and print. | Included | Included | Included |
| Brand GuidelinesClear rulebook on using your logo and visual identity. | $150+ | Included | Included |
| Marketing TemplatesReady-to-use social covers, cards, and pitch deck templates. | $150+ | $200+ | Included |
| Feedback RoundsRefinements until full satisfaction with the identity. | 1 Round | 1-2 Rounds | Up to 3 |
| Brand Strategy WorkshopsPositioning, audience and tone of voice worked out in live sessions. | – | – | $4,500+ |
| Full Identity SystemLogo suite, variations, colour and type system, all application rules. | – | – | $5,000+ |
| Brand Guidelines Book (60+ pages)A complete brand book with usage examples and do and don’t pages. | – | – | $4,000+ |
| Naming & Brand MessagingName options, taglines and key messages tested against competitors. | – | – | $5,000+ |
| Motion Logo & Animated IdentityAnimated logo and motion rules for video and social. | – | – | $3,500+ |
| 3D Brand AssetsBranded 3D objects and scenes for hero visuals and campaigns. | – | – | $5,500+ |
| Packaging DesignPackaging structure, dielines and print-ready artwork. | – | – | $6,500+ |
| Stationery & Collateral SuiteCards, letterhead, decks and print collateral in your identity. | – | – | $3,500+ |
| Social Media Template SystemA reusable set of templates for posts, stories and covers. | – | – | $3,000+ |
| Launch Campaign VisualsKey visuals and ad creatives for the brand launch. | – | – | $4,500+ |
| Rollout Support (3 months)Reviews and fixes while the brand is applied across channels. | – | – | $3,800+ |
| Total Estimated | $250 | $600 | $1,200 |
| Features | Essential | Popular | Premium |
|---|---|---|---|
| Estimated Price | $150 | $400 | $900 |
| Art Direction & MoodboardVisual concept, color harmony, stylistic guidance. | Core Style | Included | Included |
| Vector IllustrationsClean vector artwork tailored to your brand language. | $100+ | $150+ | Up to 5 |
| 3D Render AssetsHigh resolution 3D models and lighting renders. | $150+ | $200+ | 1-2 Hero Visuals |
| Social & Ad BannersReady ad creatives formatted for multi platform posting. | $100+ | Included | Included |
| Feedback RoundsFine tuning colors, textures, and details. | 1 Round | 1-2 Rounds | Up to 3 |
| Illustration Set (20 pieces)A consistent set of twenty custom illustrations. | – | – | $5,500+ |
| 3D Hero Scenes (5)Five high-resolution 3D scenes for hero sections and campaigns. | – | – | $8,500+ |
| Animated Illustrations (Lottie)Lightweight animated illustrations ready for web and apps. | – | – | $4,500+ |
| Icon System (200 icons)A consistent icon family with source files. | – | – | $4,500+ |
| Ad Creative Pack (100 variants)A hundred ad variants across formats for testing. | – | – | $5,500+ |
| Key Visual & Art DirectionThe central campaign image and art direction for every format. | – | – | $5,000+ |
| Infographic SeriesData-driven infographics designed for sharing. | – | – | $3,500+ |
| Character & Mascot DesignA character with poses, expressions and usage sheet. | – | – | $5,000+ |
| Motion Graphics Reel (60 s)A one-minute animated piece with sound design. | – | – | $6,000+ |
| Source Files & Usage Rights PackLayered source files and extended usage rights. | – | – | $1,100+ |
| Total Estimated | $150 | $400 | $900 |
| Features | Essential | Popular | Premium |
|---|---|---|---|
| Estimated Price | $200 | $400 | $800 |
| Core Web Vitals AuditFull check of speed bottlenecks and loading delays. | Core Audit | Included | Included |
| Asset & Image CompressionConverting media to lightweight modern WebP and AVIF formats. | $100+ | Included | Included |
| Code & Script TuningRemoving unused code and deferring heavy scripts. | $150+ | $200+ | Included |
| Server Caching & CDNFast global server delivery and browser caching. | $150+ | $150+ | Included |
| 95+ PageSpeed GuaranteeProven green zone scores on Google PageSpeed tests. | - | Included | Included |
| Full Technical SEO Audit & FixesCrawl, indexing, structured data and on-page fixes applied. | – | – | $4,000+ |
| Core Web Vitals EngineeringDeep work on scripts, rendering and layout shift to pass on mobile. | – | – | $6,000+ |
| CDN & Edge Caching SetupGlobal edge caching with correct cache headers and purge rules. | – | – | $3,000+ |
| Image & Video PipelineAutomatic compression and modern formats for every upload. | – | – | $4,000+ |
| Server & Database OptimizationServer tuning, object cache and slow query fixes. | – | – | $5,000+ |
| Real-user Monitoring DashboardsLive field data and alerts when scores drop. | – | – | $3,500+ |
| Structured Data & Rich ResultsSchema for products, FAQs and articles to win rich snippets. | – | – | $3,000+ |
| Performance Budget in CI/CDAutomated checks so new releases cannot slow the site. | – | – | $4,500+ |
| Multi-site Rollout (5 sites)The same optimisation applied across five sites. | – | – | $9,000+ |
| Performance Retainer (3 months)Monthly checks and fixes to keep the scores green. | – | – | $7,200+ |
| Total Estimated | $200 | $400 | $800 |
Extra options, sections and revisions change with each project, and we do not log additional hours without telling you first. Often more efficient than $30 to $70 an hour freelancers, plus free hours for hourly contracts with manual hours allowed.
How to Hire Us: An Hourly Contract on Upwork
Send an offer on Upwork: an hourly contract with manual hours allowed, a weekly limit of 10 to 20 hours, pause at any time. How to send an offer. We prefer text and short video or audio messages to calls, and we reply within a few hours (24 to 48 hours on busy days).
Recent Landing Page and Website Work
Landing Page Design Process FAQ
How much does a landing page design cost?
The calculator in this article gives a rough estimate for the Essential, Popular and Premium tiers, and every project can be fitted to a budget. We work as an hourly contract on Upwork with manual hours allowed, and we do not log extra hours without telling you first.
How long until I see the first design?
A quick concept arrives within a few hours or a day or two after you answer the mood board. It is usually one or two sections of the page.
How soon can you start and how fast do you reply?
We usually work on two to five projects a week, so send the offer early. We reply within a few hours, and on busy days within 24 to 48 hours.
Do you only design, or build the page too?
Both. We design in Figma and build in Webflow or WordPress, and we can deliver HTML, Unbounce or Shopify builds, or only the source files.
Do we need a call?
No. Text and short video or audio messages work better: a prepared brief or a short video keeps every detail in writing. Upwork messages have built-in Loom videos.
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